Is Buying Reviews an Ethical Business Practice?

The moment you throw around words like “Ethical”, I prepare yourself for an address on morality and religion. That’s not the intent of this article. buy google business reviews However I will give you a sliding scale and you can impose your personal sense of ethics and morality to ascertain which end of this scale you’re comfortable with. I am quite convinced that ethics is really a sliding scale suffering from Risk, Reward and Motivation.

· Risk = Likelihood of punishment

· Reward = Size of the prize

· Motivation = Emotional drive based on positive or negative circumstances.

For example, in the event that you ask many people if they’d eat food from the dumpster, most would say “Hell No “.However, as your hunger grows and your choices for something better recede, your willingness to partake of the dumpster dining experience will grow.

In regards to reviews there is the obvious question of what’ll reviews do for me. I believe you can find four primary benefits for reviews:

1. Ego boost for the company owner. “They like me!, They love me!”

2. Social signals to the search engines that folks are engaging along with your company. This will effect ranking to a tiny degree.

3. An aesthetic indicator that produces your organization listing stand out. In the instance of a Google listing, the 5 yellow stars appear after you get 5 reviews and that produces your maps listing more noticeable and more prone to get clicks or calls.

4. Positive affirmations to your brand-new potential customers that others have found what you provide to be of value.

Obviously, the fourth is the primary factor of interest. 60% of online shoppers look at reviews before building a decision. Make reference to link at the bottom.

Most business owners already know just this. So, reviews are something which business owners want. However, I’ve seen a lot of confusion about where in fact the reviews should really be placed and simply how much value and weight they carry. The principal value is based on credibility from potential customers and possibly search engines. Listed below are where most of the reviews end up and the worth they carry.

· Company Website: Written Review – This type of review carries no weight with search engines and almost no credibility with potential customers because everybody knows you control the internet site and you can put anything you want on the whatever the truth of the statement or if the consumer is really a real person or not.

· Company Website: Video Review – This carries more weight along with your potential customers because people can see that it’s a real person and not only a creation of one’s imagination. They still don’t know if this individual is actually a customer of yours or simply a good friend that owes you a favor, but it looks more realistic. Many times these types of reviews are good for a specific product page or the page that discusses a service you provide.

· Google Plus: This tends to hold more weight with potential customers simply because they know you can’t delete a bad review and it is slightly difficult to fake the reviews.

· Yelp: This tends to hold more weight than Google reviews because it is even harder to fake these reviews and you can’t delete bad reviews using this forum. This review platform carries a lot of credibility with Google as well. Yelp has a devoted following and there are certainly a lot of people who use that rather than a search engine.

· Facebook: It is good to truly have the stars and a published review on Facebook because there are loyal Facebook followers giving this platform credibility. Although you can’t delete bad reviews from Facebook, it is not just a well-known fact.

· Yellow Page or Dex: It is good to own at least one review on this platform as it will influence that number of individuals who prefer to make use of this search tool.

· Other places that you might want to own reviews include: Citysearch, Manta, Superpages, Kudzu, Best of the Web, and Better Business Bureau. If you can get reviews on Angie’s list those are pretty solid as they are extremely hard to fake.

Given that you realize the worth of reviews and where to put them it’s time to handle the original question of in case you “pay” for them?

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